Saaeda Gayle

• Rockville, MD
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• LinkedIn

Hi, I'm Saaeda Gayle. Welcome to my profile!

Saaeda Gayle's Bio:

Saaeda Gayle's Experience:

• PRS / RA Virtual Office at Neilson Tv & Radio Ratings

  August 2007 - July 2013

  Panel Relation Specialist / Research Asst. (Part-Time Virtual Office Atlanta) Technical ? Assess and troubleshoot PPM equipment problems via analyzing system reports and telephone contact with panelists. Customer Service ? Accountable for maximizing panel performance rates by utilizing creative techniques to improve panelist compliance ? Top performer in all three centers and maintains a 95.96% PRS rate ? Support and maintain high levels of panel quality by adhering to Arbitron procedures and methodology ? Provide superior coaching, training, and follow-up to panelists via telephone contact ? Provide meaningful detailed documentation of all panelist interactions so that further analysis can be performed ? Use proven techniques to overcome objections and maximize panel participation ? Build positive relationships with Arbitron panelists by providing them with ongoing support and follow-up and explaining their role in overall success of the rating systems. ? Maintain up-to-date panel information by performing regularly scheduled telephone surveys with PPM panelists. ? Initiate a holistic approach to script, within approved methodologies therefore reducing time spent on calls and data input while scoring an increased return rate from average 40% to a 52% completion rate. ? Conducted extensive phone interviews and research methods to ensure market sample was usable to broadcasting clients. ? Maintains a 95.9%Agent Utilization rate under Six Sigma requirements ? Routinely handle an average of 300+ calls daily, while providing accurate data input, coding calls, providing follow up notes, and adhering to company methodology. ? Successfully meet and exceed standard quarterly goals, resulting in higher returns of research sample. ? Significantly decreased attrition (conversions) with sample that was previously denied resulting in a 24% increase.

• PRS / RA Virtual Office at Neilson Tv & Radio Ratings

  August 2007 - July 2013

  Panel Relation Specialist / Research Asst. (Part-Time Virtual Office Atlanta) Technical ? Assess and troubleshoot PPM equipment problems via analyzing system reports and telephone contact with panelists. Customer Service ? Accountable for maximizing panel performance rates by utilizing creative techniques to improve panelist compliance ? Top performer in all three centers and maintains a 95.96% PRS rate ? Support and maintain high levels of panel quality by adhering to Arbitron procedures and methodology ? Provide superior coaching, training, and follow-up to panelists via telephone contact ? Provide meaningful detailed documentation of all panelist interactions so that further analysis can be performed ? Use proven techniques to overcome objections and maximize panel participation ? Build positive relationships with Arbitron panelists by providing them with ongoing support and follow-up and explaining their role in overall success of the rating systems. ? Maintain up-to-date panel information by performing regularly scheduled telephone surveys with PPM panelists. ? Initiate a holistic approach to script, within approved methodologies therefore reducing time spent on calls and data input while scoring an increased return rate from average 40% to a 52% completion rate. ? Conducted extensive phone interviews and research methods to ensure market sample was usable to broadcasting clients. ? Maintains a 95.9%Agent Utilization rate under Six Sigma requirements ? Routinely handle an average of 300+ calls daily, while providing accurate data input, coding calls, providing follow up notes, and adhering to company methodology. ? Successfully meet and exceed standard quarterly goals, resulting in higher returns of research sample. ? Significantly decreased attrition (conversions) with sample that was previously denied resulting in a 24% increase.

• Strategic Brand Architect CONTRACT /"OBAMA That ONE ! Inaugural Event Newseum Jan. 18th 2009 at Lifestyle Communications

  March 2008 - December 2010

  BIO Known by her peers as the Strategic Brand Architect. Saaeda Gayle excels at uncovering creative gateways that optimize public awareness for her clients, products and services on multiple platforms. Using cutting-edge techniques including point-of-touch experiential 'live' experience, new media, and grassroots initiatives; Saaeda strengthens the market place positioning by creating strong emotional connections with their target audience. Saaeda perfected her unique approach to branding as a contact Brand Manager, overseeing the in-house public relations and marketing departments for J. Norris of Lifestyle Communications " OBAMA: That one! Inaugural Event, ABL "Cold Busted" Exhibit, (Creative Director) Independent Black Film Festival, Brand Marketers NYC, Digital Soul Films and House of Ming Films. She also developed her craft by working for a variety of companies in the Advertising, Film, Fashion, Automotive and non-profit industries. Saaeda spearheaded Lifestyle Communications Creative Branding Service Division, which is dedicated to delivering and maintaining a seamless communications network between clients,sophisticated consumers and corporations.

• Strategic Brand Architect CONTRACT /"OBAMA That ONE ! Inaugural Event Newseum Jan. 18th 2009 at Lifestyle Communications

  March 2008 - December 2010

  BIO Known by her peers as the Strategic Brand Architect. Saaeda Gayle excels at uncovering creative gateways that optimize public awareness for her clients, products and services on multiple platforms. Using cutting-edge techniques including point-of-touch experiential 'live' experience, new media, and grassroots initiatives; Saaeda strengthens the market place positioning by creating strong emotional connections with their target audience. Saaeda perfected her unique approach to branding as a contact Brand Manager, overseeing the in-house public relations and marketing departments for J. Norris of Lifestyle Communications " OBAMA: That one! Inaugural Event, ABL "Cold Busted" Exhibit, (Creative Director) Independent Black Film Festival, Brand Marketers NYC, Digital Soul Films and House of Ming Films. She also developed her craft by working for a variety of companies in the Advertising, Film, Fashion, Automotive and non-profit industries. Saaeda spearheaded Lifestyle Communications Creative Branding Service Division, which is dedicated to delivering and maintaining a seamless communications network between clients,sophisticated consumers and corporations.

• Branch Manager at ProStaff Search LLC

  March 2004 - July 2007

  ? Full life-cycle recruiting of all levels of staff and departments in: IT, e-commerce, manufacturing, professional services, telecommunications ? Seasoned Global recruiter for high volume, hard-to-fill and niche market positions. Pitched specific talent that is in demand but hard to find in client's geographic area. ? Identified 90% - 100% match candidates, reducing cost per hire to $3k - $5k ? Recruitment of entire teams and departments, increasing productivity and reducing turnover by 35% by hiring contingent staffing talent who consistently came fully trained for assignment at hand through programs that we designed. ? Effective partner with client's HR and Management to establish and maintain hiring processes, metrics and best practices. ? Created programs for Executive Interim hires by getting prospective clients to consider an interim employment arrangement rather that a permanent hire. ? Team with hiring managers to develop accurate job descriptions and developed effective marketing strategies to increase life cycle of talent acquisition. ? Continued success in direct sourcing, networking, referrals, Internet, job boards and job fairs In person recruiting wherever talent was identified. ? Developed behavioral interviewing questions to improve retention and reduce turnover ? Managed relocation, visas, background checks, drug screening, EEO, AA, and terminations ? Compensation analysis and negotiation for both employees and consulting staff with hiring managers to develop job descriptions and effective marketing strategies

• Branch Manager at ProStaff Search LLC

  March 2004 - July 2007

  ? Full life-cycle recruiting of all levels of staff and departments in: IT, e-commerce, manufacturing, professional services, telecommunications ? Seasoned Global recruiter for high volume, hard-to-fill and niche market positions. Pitched specific talent that is in demand but hard to find in client's geographic area. ? Identified 90% - 100% match candidates, reducing cost per hire to $3k - $5k ? Recruitment of entire teams and departments, increasing productivity and reducing turnover by 35% by hiring contingent staffing talent who consistently came fully trained for assignment at hand through programs that we designed. ? Effective partner with client's HR and Management to establish and maintain hiring processes, metrics and best practices. ? Created programs for Executive Interim hires by getting prospective clients to consider an interim employment arrangement rather that a permanent hire. ? Team with hiring managers to develop accurate job descriptions and developed effective marketing strategies to increase life cycle of talent acquisition. ? Continued success in direct sourcing, networking, referrals, Internet, job boards and job fairs In person recruiting wherever talent was identified. ? Developed behavioral interviewing questions to improve retention and reduce turnover ? Managed relocation, visas, background checks, drug screening, EEO, AA, and terminations ? Compensation analysis and negotiation for both employees and consulting staff with hiring managers to develop job descriptions and effective marketing strategies

• Branch Manager at Right Choice Staffing

  March 2001 - April 2004

  Branch Manager/ Operations Manager Norcross, GA ? Full life-cycle recruiting of all levels of staff and departments in: Administrative, Restaurant Staffing and Light Industrial ? Sr. Recruiter Onsite Manager for high volume, hard-to-fill and niche market positions ? Evaluate and create staffing strategies for high peak, low peak seasonal hires. ? Recruitment of entire teams and departments, increasing productivity and reducing turnover by 28% ? Coordinate with internal hiring managers and HR to identify opening and assist in the creation of job descriptions ? Support all on boarding and exit boarding for closure of candidate receipt offers ? Partner with support staff to create a strong client experience ? Evaluate and create staffing strategies for high peak, low peak seasonal hires. ? Manage relationships between client staff and Right Choice temporary staff

• Branch Manager at Right Choice Staffing

  March 2001 - April 2004

  Branch Manager/ Operations Manager Norcross, GA ? Full life-cycle recruiting of all levels of staff and departments in: Administrative, Restaurant Staffing and Light Industrial ? Sr. Recruiter Onsite Manager for high volume, hard-to-fill and niche market positions ? Evaluate and create staffing strategies for high peak, low peak seasonal hires. ? Recruitment of entire teams and departments, increasing productivity and reducing turnover by 28% ? Coordinate with internal hiring managers and HR to identify opening and assist in the creation of job descriptions ? Support all on boarding and exit boarding for closure of candidate receipt offers ? Partner with support staff to create a strong client experience ? Evaluate and create staffing strategies for high peak, low peak seasonal hires. ? Manage relationships between client staff and Right Choice temporary staff

• Directors Rep. at Strange Fruit Films

  1998 - 2000

  o Dynamic 12-year sales and marketing career reflecting pioneering experience and record breaking performance in the promotional marketing management and the advertising arena. o Three years as a Directors Rep. for Strange Fruit Films for Randy Marshall" Fat Cats" , Keith Ward a.k.a Future , KC Amos, Rubin Whitfield and April Lundy . o One year as an Operations Manager/ Associate Producer for Digital Soul Film internal projects o Ten years of project management in Promotional Marketing and Advertising o Eight years of Non-traditional and traditional based marketing and promotions o Five years of Art Directing for Creative packaging for Promotional Concepts Int'l o 10 years of Freelance Creative Marketing Manager creation of new advertising collateral, and supervising the campaign with the public relations agency Film and Video FM Rocks - Benny Boom / DO it DO it / Cherish - Art Department / Set dresser 2006 B2 Entertainment - Tracey Baker & Wanda Shelly / "Being Bobby Brown" - Art Department Set Dresser Naailia Productions - Hype Williams / Angels/ Pharell - Art Dept- Set dresser 2006 The Filming Company Inc- Dr. Teeth/ Spit your Game / Bad Boy Notorious BIG/ Production Asst 2006. Digital Soul-Devaughn Ali/"Dirty Awards"/ Production Coordinator 2005 Focus Films -Fat Cats/ "You Could My Girl/ Sammie - Art Dept. set dresser 2006 BET Awards Campaign - Promotional Marketing Consultant for Brand Marketers Armstrong USA Marketing - Contract Sales Marketing Manager Tim Barrett Designs- Contract Set Dresser Digital Soul - Production Coordinator / Associate Producer

• Directors Rep. at Strange Fruit Films

  1998 - 2000

  o Dynamic 12-year sales and marketing career reflecting pioneering experience and record breaking performance in the promotional marketing management and the advertising arena. o Three years as a Directors Rep. for Strange Fruit Films for Randy Marshall" Fat Cats" , Keith Ward a.k.a Future , KC Amos, Rubin Whitfield and April Lundy . o One year as an Operations Manager/ Associate Producer for Digital Soul Film internal projects o Ten years of project management in Promotional Marketing and Advertising o Eight years of Non-traditional and traditional based marketing and promotions o Five years of Art Directing for Creative packaging for Promotional Concepts Int'l o 10 years of Freelance Creative Marketing Manager creation of new advertising collateral, and supervising the campaign with the public relations agency Film and Video FM Rocks - Benny Boom / DO it DO it / Cherish - Art Department / Set dresser 2006 B2 Entertainment - Tracey Baker & Wanda Shelly / "Being Bobby Brown" - Art Department Set Dresser Naailia Productions - Hype Williams / Angels/ Pharell - Art Dept- Set dresser 2006 The Filming Company Inc- Dr. Teeth/ Spit your Game / Bad Boy Notorious BIG/ Production Asst 2006. Digital Soul-Devaughn Ali/"Dirty Awards"/ Production Coordinator 2005 Focus Films -Fat Cats/ "You Could My Girl/ Sammie - Art Dept. set dresser 2006 BET Awards Campaign - Promotional Marketing Consultant for Brand Marketers Armstrong USA Marketing - Contract Sales Marketing Manager Tim Barrett Designs- Contract Set Dresser Digital Soul - Production Coordinator / Associate Producer

• Senior Brand Manager at 11:11 am:pm Agency LLC.

  July 2013

  11:11 am: pm is a strategic creative agency that specializes in helping clients create commercial success through social value. We're creating a world where institutional values mirror human values, and where higher profit comes from higher purpose. Visionary leaders demand ideas that improve public life, not just public perception. Our mission is to fulfill this demand. My primary focus is to develop "fearless" innovative creative brand strategies that differentiate the clients' products and projects in the marketplace in all digital platforms. A milestone of my mission is to inform and deliver seamless communications networks between Multicultural consumers and corporations. Strategic partners serves as the "gateway" through creative expression; fashion art, music and sports. Core Responsibilities: ? A proven ability to successfully analyze and capture an organization's critical business requirements and provide innovative and cost-effective services and solutions. ? Experience in the management and oversight of mission-critical projects as a result of working with very successful and highly competitive global companies. ? The ability to enter new environments and begin to produce clear-cut results with diverse project management skills that are easily transported between different industries and varied working environments. ? A demonstrated capacity to assemble, mobilize, and inspire cross-functional project teams in the rapid design, deployment, and implementation of 360 degree marketing solutions. :

• Project Manager/ CONTRACT only at PCI Promotional Concepts Internationale

  June 2007

  Contract only- www.eproconintl.com Promotional Concepts Internationale is a full service "Boutique" promotional marketing agency with emphasis on custom marketing and incentive programs; innovative design and promotional services. Our creative approach to marketing and advertising is thru cross merchandising of products which creates a dynamic impact for progressive businesses. PCI provides a full array of custom imprinted products which allow you to create a personalized advertising impression for your business or organization. PCI research can assure your company of the highest level of creativity at maximum cost effectiveness. PCI & Associates and strategic partners is a team of event management consultants that specialize in creative promotional marketing and corporate branding. We can provide your firm with an in house marketing capability for your clients on a national level. PCI will provide a creative advertising medium that will compliment their advertising efforts and budgets. One core belief underlies all of our offerings: we get your brand into the hands of your consumers, your prospects, even your own employees. Interactive Marketing - advertising streams for target market branding- TV T shirts, Mobile motions billboards ,email database development. Increase foot traffic in stores, product sampling. Theatrical Street Team- Our Team will the bring the Sponsor's BRANDS ALIVE!!! Promotional Products- Your source for branded apparel, custom premiums, retailers gifts. Sales Promotion - Sweepstakes, events, sales promotions, and brand launches. Direct Marketing- From database management to creative execution to results analysis. Special Events- Thematic products that will compliment your promotional campaign. Ie. table gifts, panelist/ speaker gifts/ room gifts. www.eproconintl.com

• Project Manager / Marketing Strategist CONTRACT at PROMOTIONAL CONCEPTS INTERNATIONALE

  June 2007

  Define and develop strategic integrated marketing plans and initiatives to penetrate and expand targeted markets for Associations and Fortune 100 and 500 companies. - Primary duties focused on working closely with senior executives at diverse business clients to develop viable marketing and business development strategies/plans. Managed advertising, direct mail campaigns, collateral production, exhibits at association meetings, and all other marketing functions. Responsible for conducting market research, competitive intelligence, pricing, new product launch and marketing communications projects for clients. Led client marketing strategy, re-branding and repositioning team, including supervising creation of corporate ID package, advertising, collateral, direct mail and other creative materials as well as media plan and budget. ? Managed $500,000 in revenue while increasing customer base. ? Created strategic partnership with innovative multimedia company that launched a new approach for clients to utilize (TV T-shirt) human billboards. Served as a consultant and project manager for Brand Marketers LLC NYC. ? Expanded Association industry client base and product offerings ? Developed corporate engagement programs for branded products. Responsible for developing E-stores, merchandising, inventory controls and shipping ? Supplier to 300+ meeting planners to help facilitate promotional products for national and international conferences ? Managed and trained sales staff in maximizing the processes used in providing product and services that met or exceeded customer expectations ? Defined, measured, analyzed, improved the control systems beyond client requirements ? Communicated with customers, management, internal departments, and vendors to coordinate overall marketing plans and ensure they were in accordance with corporate marketing goals a led and directed forward-thinking marketing teams.

• Account Project Manager / CONTRACT at Brand Marketers NYC, Inc

  September 2005

  Contract Only- Project Basis www.brandmarketers.com Experiential Marketing, Social Media, Non-Tradional Media, Out of Home, Trade Show Marketing and Support, Mobile Marketing, Tour Marketing, Consulting, Mobile App Development, Integrated Marketing, Guerrilla Marketing, Technology Development, Event Marketing less

• Senior Brand Manager at 11:11 am:pm Agency LLC.

  July 2013

  11:11 am: pm is a strategic creative agency that specializes in helping clients create commercial success through social value. We're creating a world where institutional values mirror human values, and where higher profit comes from higher purpose. Visionary leaders demand ideas that improve public life, not just public perception. Our mission is to fulfill this demand. My primary focus is to develop "fearless" innovative creative brand strategies that differentiate the clients' products and projects in the marketplace in all digital platforms. A milestone of my mission is to inform and deliver seamless communications networks between Multicultural consumers and corporations. Strategic partners serves as the "gateway" through creative expression; fashion art, music and sports. Core Responsibilities: ? A proven ability to successfully analyze and capture an organization's critical business requirements and provide innovative and cost-effective services and solutions. ? Experience in the management and oversight of mission-critical projects as a result of working with very successful and highly competitive global companies. ? The ability to enter new environments and begin to produce clear-cut results with diverse project management skills that are easily transported between different industries and varied working environments. ? A demonstrated capacity to assemble, mobilize, and inspire cross-functional project teams in the rapid design, deployment, and implementation of 360 degree marketing solutions. :

• Project Manager/ CONTRACT only at PCI Promotional Concepts Internationale

  June 2007

  Contract only- www.eproconintl.com Promotional Concepts Internationale is a full service "Boutique" promotional marketing agency with emphasis on custom marketing and incentive programs; innovative design and promotional services. Our creative approach to marketing and advertising is thru cross merchandising of products which creates a dynamic impact for progressive businesses. PCI provides a full array of custom imprinted products which allow you to create a personalized advertising impression for your business or organization. PCI research can assure your company of the highest level of creativity at maximum cost effectiveness. PCI & Associates and strategic partners is a team of event management consultants that specialize in creative promotional marketing and corporate branding. We can provide your firm with an in house marketing capability for your clients on a national level. PCI will provide a creative advertising medium that will compliment their advertising efforts and budgets. One core belief underlies all of our offerings: we get your brand into the hands of your consumers, your prospects, even your own employees. Interactive Marketing - advertising streams for target market branding- TV T shirts, Mobile motions billboards ,email database development. Increase foot traffic in stores, product sampling. Theatrical Street Team- Our Team will the bring the Sponsor's BRANDS ALIVE!!! Promotional Products- Your source for branded apparel, custom premiums, retailers gifts. Sales Promotion - Sweepstakes, events, sales promotions, and brand launches. Direct Marketing- From database management to creative execution to results analysis. Special Events- Thematic products that will compliment your promotional campaign. Ie. table gifts, panelist/ speaker gifts/ room gifts. www.eproconintl.com

• Project Manager / Marketing Strategist CONTRACT at PROMOTIONAL CONCEPTS INTERNATIONALE

  June 2007

  Define and develop strategic integrated marketing plans and initiatives to penetrate and expand targeted markets for Associations and Fortune 100 and 500 companies. - Primary duties focused on working closely with senior executives at diverse business clients to develop viable marketing and business development strategies/plans. Managed advertising, direct mail campaigns, collateral production, exhibits at association meetings, and all other marketing functions. Responsible for conducting market research, competitive intelligence, pricing, new product launch and marketing communications projects for clients. Led client marketing strategy, re-branding and repositioning team, including supervising creation of corporate ID package, advertising, collateral, direct mail and other creative materials as well as media plan and budget. ? Managed $500,000 in revenue while increasing customer base. ? Created strategic partnership with innovative multimedia company that launched a new approach for clients to utilize (TV T-shirt) human billboards. Served as a consultant and project manager for Brand Marketers LLC NYC. ? Expanded Association industry client base and product offerings ? Developed corporate engagement programs for branded products. Responsible for developing E-stores, merchandising, inventory controls and shipping ? Supplier to 300+ meeting planners to help facilitate promotional products for national and international conferences ? Managed and trained sales staff in maximizing the processes used in providing product and services that met or exceeded customer expectations ? Defined, measured, analyzed, improved the control systems beyond client requirements ? Communicated with customers, management, internal departments, and vendors to coordinate overall marketing plans and ensure they were in accordance with corporate marketing goals a led and directed forward-thinking marketing teams.

• Account Project Manager / CONTRACT at Brand Marketers NYC, Inc

  September 2005

  Contract Only- Project Basis www.brandmarketers.com Experiential Marketing, Social Media, Non-Tradional Media, Out of Home, Trade Show Marketing and Support, Mobile Marketing, Tour Marketing, Consulting, Mobile App Development, Integrated Marketing, Guerrilla Marketing, Technology Development, Event Marketing less

Saaeda Gayle's Education:

• Villanova University

  2011 – 2013
  Master Certificate

• Villanova University

  2011 – 2013
  Master Certificate

• Villanova University

  2010 – 2012
  Six Sigma Master Certificate
  Concentration: Six Sigma/ Project Management PMP

• Villanova University

  2010 – 2012
  Six Sigma Master Certificate
  Concentration: Six Sigma/ Project Management PMP

• Spelman College

  1991 – 1995
  BS
  Concentration: Political Science

• Spelman College

  1991 – 1995
  BS
  Concentration: Political Science

• Pine Forge

• Pine Forge

Saaeda Gayle's Interests & Activities: